“Masked to unmask copycats.”
- Direct Marketing
- Food, restaurants
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| THE ORIGINAL? Burger-King / Mental Health America – 2019 Real Meals « No one is happy all the time » Click the image to enlarge Watch the Case Study Film Source : Clio Awards SILVER Agency : Mullen Lowe (USA) |
LESS ORIGINAL Mc Donald’s / Mental Health Awareness – 2025 « It’s okay not to feel happy all the time » Click the image to enlarge Watch the Case Study Film Source : Cannes Lions Direct BRONZE Agency : Leo Burnett (United Kingdom) |
Be the judge!